Tag Archives: Social Media

Grow beyond your comfort zone in 2013

I don’t know about you, but as we enter a New Year, I like to look back at the significant events and milestones of the past year that challenged us to grow beyond our comfort zone and propel us forward. Certainly the economic climate impacted every company, large and small. And while some felt the […]

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CGT offers a digital resource for innovators

To compete in today’s consumer world, consumer goods companies must link all modes of marketing, old and new, to make sure they are presenting the right information to the right shoppers all around the world. If you haven’t seen Consumer Goods Technology’s new digital issue, I encourage you to check out the proven New Marketing […]

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Sticking with innovation crucial to growth

No matter where I go in the U.S., or what type of industry I work with, I see a common challenge across almost all companies. Many industries have significantly cut back the financial resources they have earmarked for innovation. This situation is having impact on innovation leaders and their teams, as well as the companies’ […]

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It’s the real thing: Coke Lets You Create Your Own Drink on Facebook

I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks.  And for customers who live in a larger town, there is a good chance they can take their ideas and […]

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IBM culture fosters social media innovation

In one of my recent newspaper columns, I wrote about how IBM is doing something with social media that most companies wouldn’t dare try:  allowing their employees to speak for the company! While most corporations hire PR firms or rely on their communications director to carefully craft messages that appear on public sites, IBM lets […]

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New report shows we use our phones more than our computers

I’ve reported before that mobile applications are increasingly becoming the go-to platforms for our information, the way we connect and how we navigate. Mobile usage will continue to increase as more and more of us use smartphone technology. Here’s a great chart that shows us how we are now spending more time using mobile apps […]

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Google TV and the network big three

This week we’re hearing more on the strife between Google and television’s major networks, ABC, CBS and NBC and Google. The Big 3 are blocking some of their most-watched and beloved shows from being watched on Google’s new Web-TV service, Google TV. Google TV was launched in May, and allows us to search for and […]

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