Tag Archives: internet trends

It’s the real thing: Coke Lets You Create Your Own Drink on Facebook

I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks.  And for customers who live in a larger town, there is a good chance they can take their ideas and […]

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IBM culture fosters social media innovation

In one of my recent newspaper columns, I wrote about how IBM is doing something with social media that most companies wouldn’t dare try:  allowing their employees to speak for the company! While most corporations hire PR firms or rely on their communications director to carefully craft messages that appear on public sites, IBM lets […]

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New report shows we use our phones more than our computers

I’ve reported before that mobile applications are increasingly becoming the go-to platforms for our information, the way we connect and how we navigate. Mobile usage will continue to increase as more and more of us use smartphone technology. Here’s a great chart that shows us how we are now spending more time using mobile apps […]

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