Tag Archives: Innovation

IBM culture fosters social media innovation

In one of my recent newspaper columns, I wrote about how IBM is doing something with social media that most companies wouldn’t dare try:¬† allowing their employees to speak for the company! While most corporations hire PR firms or rely on their communications director to carefully craft messages that appear on public sites, IBM lets […]

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Innovation’s “three parents”

Here’s an interesting article I saw in Business Week some time ago, but the content still poses intriguing questions for innovators today: Does innovation need a parent or two? Or three? ¬†Notice that innovation teams are working through three stages of innovation. I would agree that this type of idea parenting needs to be a […]

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