Tag Archives: Facebook

Which colors make your customers purchase?

Color used in advertizing and branding can inspire, create excitement, or even make one wistful for bygone days. The color studies I’ve seen go way beyond trends and right into key learnings about our psyches and what makes us tick. It’s a fascinating phenomenon, and one that global corporations have leveraged for years. But now […]

Leave a comment Continue Reading →

CGT offers a digital resource for innovators

To compete in today’s consumer world, consumer goods companies must link all modes of marketing, old and new, to make sure they are presenting the right information to the right shoppers all around the world. If you haven’t seen Consumer Goods Technology’s new digital issue, I encourage you to check out the proven New Marketing […]

Leave a comment Continue Reading →

Ford’s new Keyless Entry logs you in and out of social media

Imagine what would happen if your mere presence near your computer automatically triggered logging in to your Google, Facebook and Twitter accounts? Check out this new app that works with your mobile phone to fire up your computer’s social accounts whenever you are near. While the app is for desktop or laptop use, it was […]

Leave a comment Continue Reading →

Let the crowd weigh in on creative ideas

Today there are so many ways available to share information. Collaboration and social dissemination of information are done through a variety of means including workshops, focus group sessions, communities of practice, teleconferences, video conferencing, net meetings, idea portholes and Web applications. Many corporations have also gotten a taste of the success that can come from […]

Leave a comment Continue Reading →

6 Startups Set to Rock Retail

Sure, we all know about Facebook, LinkedIn, Twitter the newest craze, Pinterest, but just wait–more social sharing sites are on the horizon, and soon they will change the way you communicate, shop and work.  It seems we can scarcely keep up with all of the new apps and technologies that seem to come at us […]

Leave a comment Continue Reading →

Will Pinterest keep their interest?

Have you been pinning? if you are one of those folks who love collecting things (rooster figurines, baseball cards, antique gardening tools), you may have discovered how to collect and share without clogging up your attic or that guest room closet. Pinterest is one of the hottest new social platforms for collecting and sharing sharing […]

Leave a comment Continue Reading →

InnovationEdge helps women and girls in developing nations

2012 is going to be a great year for innovation, and I’m excited to help launch a new effort that will bring hygiene solutions and dignity to women in developing nations. Millions of girls and women in developing countries miss up to 50 days of school/work per year because they do not have access to […]

Leave a comment Continue Reading →

Walmart’s new tech keeps eye on consumers

Imagine not having to deal with the ckeck out line–and just shop right in the aisle where you are. Walmart is considering letting shoppers buy products in the aisles in an effort to improve the customer experience. Those shoppers with an iPhone 4 or 4S can buy some products simply by scanning the bar code […]

Leave a comment Continue Reading →

The big change: should Facebook have checked with the crowd?

Today Facebook users got the shock of their social lives when they logged in only to discover that their newly-revamped News Feed wasn’t what they expected. It’s the most talked about topic not only on Facebook, but trending on Twitter and other networks as well. It wouldn’t surprise me at all to see this as […]

Leave a comment Continue Reading →