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Tag Archives: Coca-Cola

Top Packaging Innovation Strategies


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If you follow packaging innovations like I do, you might enjoy this article from Consumer Goods Technology: In today’s difficult economic climate, consumer goods organizations are challenged to grow their businesses through innovation, but they often lack the capabilities or discipline to do so effectively. Packaging innovation from design to shelf is more important than […]

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CGT offers a digital resource for innovators


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To compete in today’s consumer world, consumer goods companies must link all modes of marketing, old and new, to make sure they are presenting the right information to the right shoppers all around the world. If you haven’t seen Consumer Goods Technology’s new digital issue, I encourage you to check out the proven New Marketing […]

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Let the crowd weigh in on creative ideas


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Today there are so many ways available to share information. Collaboration and social dissemination of information are done through a variety of means including workshops, focus group sessions, communities of practice, teleconferences, video conferencing, net meetings, idea portholes and Web applications. Many corporations have also gotten a taste of the success that can come from […]

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It’s the real thing: Coke Lets You Create Your Own Drink on Facebook


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I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks.  And for customers who live in a larger town, there is a good chance they can take their ideas and […]

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Coca-Cola goes green with billboard made of trees


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Coke is making a bold –and green–statement about the environment in the Philippines. This billboard was launched June 23 in Makati City. The 60 x 60 – foot advertisement is surrounded by hundreds of green Fukien tea plants, which can pull pollutants from the air. The campaign is part of the Coca-Cola Philippines’ Live Positively […]

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Amazing 3-D technology illuminates Coke and other brands


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More and more marketers are turning to 3D technology in a big way: Using skyscrapers as a giant projection screen. This month in Atlanta, Coca-Cola is celebrating its 125th anniversary by stationing 45 projectors around its headquarters building and projecting a thank-you message to its fans. Much of the video shown on the building is […]

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