Tag Archives: Brand

Top Packaging Innovation Strategies

If you follow packaging innovations like I do, you might enjoy this article from Consumer Goods Technology: In today’s difficult economic climate, consumer goods organizations are challenged to grow their businesses through innovation, but they often lack the capabilities or discipline to do so effectively. Packaging innovation from design to shelf is more important than […]

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InnovationEdge strategy update helps grease WD-40’s wheels

In my recent newspaper column, I shared a great story about how we recently had the privilege of helping WD-40 update its 60-year-old brand to make it more relevant with its end users by creating a pipeline of new offerings. Specifically, they reached out for help in creating a new strategy that could evolve them […]

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